Working for a CFP in a financial industry recently has got me thinking of how the current economic situation effects marketing and Public Relations efforts for those who DON’T work in finance. For a financial planner you have all the more reason to up the promotions during these thought times. But what does it mean [...]
Posts Tagged as ‘economy’
December 8, 2008
Brand Perception: It’s important and here’s why.
Brand perception is incredibly important right now because in this economy consumers are reluctant to buy. They want a brand that they can trust, they know they are getting value from, and a brand that cares abot them and interacts with them as a customer. Taking these steps towards building a strong brand reputation via [...]
November 6, 2008
Economic effect on the PR job market
The economic effect on the PR industry has completely flipped the conditions of job searching in this business in the past 12 months. Last year the demand for PR Pro’s was enormous and showed no signs of slowing. Now in 2008, the market is slowing and firms are forced to downsize their expectations as well [...]
November 5, 2008
Layoffs
Layoffs. No one likes them. And currently, an overwhelming amount of people are experiencing this unfortunate life changing event. Who can you blame? It is usually not to the fault of the individual employees or the company that is forced to cut expenses, and therefore people. The truth is that it is a nasty, uncomfortable [...]
