Online Profiling: Speaking to One vs. Many

There has been a shift in the methods that defines on-line marketing on customer outreach.  Today the efforts are not so much like using megaphone and getting your message out there as loudly and as noticeably as you can –  so that as many people as possible hear what you have to say and know [...]

Building an Online Community

Social web presence.  Building a brand on-line. We know it’s an important part of Public Relations and Marketing and Branding. But once we recognize it’s importance, the question is…. how do we do it???

Are you sick of hearing the answer that you need to first find your target audience, talk to them directly, so on [...]

The Perfect Press Kit

The perfect press kit is designed to garner media mention, TV coverage, radio airplay and more. But kits have to be tailored to a certain audience, and sometimes it’s hard to know what to include. What is too much? What’s not enough? What will this particular media outlet think is important? Because your kit is [...]

Ghost Blogging: What do YOU think?

One of the things that surprised my brother, Ryan, when he got a glimpse into my job at a PR firm here in San Diego was the normality of ghost writing. He thought it seemed dishonest. It’s an interesting practice that does seem pretty dishonest. (Probably because it is!) As someone who has a passion [...]

GOAL! The most important part… making one!

A successful PR campaign has a lot to do with a great concept, a strategic approach, a smart plan of attack, and the creative steps you take to implement it.  I intent to blog more about this “concept” idea later down the road, but for now I’d like to focus on something that you [...]

PR: What is it… and why do I care?

How can you convince a company, brand, or person who has never explored any sort of PR effort that PR is something they in fact DO sincerely need? I think it is important to support any argument, especially one of the necessity of Public Relations, with facts! So… what are the facts?  The facts are [...]

Economic effect on the PR job market

The economic effect on the PR industry has completely flipped the conditions of job searching in this business in the past 12 months. Last year the demand for PR Pro’s was enormous and showed no signs of slowing. Now in 2008, the market is slowing and firms are forced to downsize their expectations as well [...]

PR for ME

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Public Relations – for me – would be the process of managing the flow of information between myself and my publics.  So, my public (that’s you) here are my key messages. These are the truths I want you to understand about [...]

The use of Social Media in PR

Social networks are a mainstay in Public Relations today because of their unique ability to host interactive communications as well as allowing us to connect with our target audiences directly (its true two-way communication.) It is becoming the way to communicate with consumers.  We can communicate directly with target audiences and learn the industry trends [...]