SocialDreamium

I decided to take a minute to highlight my latest endeavor, joining the team at SocialDreamium. SocialDreamium is a privately-held Milwaukee-based company committed to building strong web-based communities centered around a companies products and services.  Started in October of last year by my brother Ryan Graves, and quickly expanding. I jumped on board a little [...]

Community…not to be confused with Social Media.

Social Media can help foster communities, but it isn’t a community in and of itself.  Social media simply allows conversation around certain content. For example – if multiple people post comments about the new Verizon – Blackberry Storm, to say what they do and do like about the phone – this is conversation centered around [...]

Why Not Exploring Social Media Marketing for Your Company is a Mistake

Jim Tobin, who heads Ignite Social Media in Cary, N.C. said of social media,  “There are tons of studies that say word-of-mouth is more effective than any other marketing, and this is essentially word-of-mouth on-line.” He also wrote a book called Social Media is  Cocktail Party.  (I haven’t read it, but I just ordered it [...]

Online Profiling: Speaking to One vs. Many

There has been a shift in the methods that defines on-line marketing on customer outreach.  Today the efforts are not so much like using megaphone and getting your message out there as loudly and as noticeably as you can –  so that as many people as possible hear what you have to say and know [...]

Building an Online Community

Social web presence.  Building a brand on-line. We know it’s an important part of Public Relations and Marketing and Branding. But once we recognize it’s importance, the question is…. how do we do it???

Are you sick of hearing the answer that you need to first find your target audience, talk to them directly, so on [...]

How to use Social Media in Personal Branding

According to Forrester’s 2008 Social Technographic Profile, three out of four U.S. adults use web technologies and tools to connect with other people and to share information. Adoption has grown from 56% just a year ago. (Keep in mind this survey was conducted online so this is three out of four that have access to [...]

The use of Social Media in PR

Social networks are a mainstay in Public Relations today because of their unique ability to host interactive communications as well as allowing us to connect with our target audiences directly (its true two-way communication.) It is becoming the way to communicate with consumers.  We can communicate directly with target audiences and learn the industry trends [...]