Tag Archives: branding

SocialDreamium

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I decided to take a minute to highlight my latest endeavor, joining the team at SocialDreamium. SocialDreamium is a privately-held Milwaukee-based company committed to building strong web-based communities centered around a companies products and services.  Started in October of last year by my brother Ryan Graves, and quickly expanding. I jumped on board a little over a month ago to help author the blog, (Get Audience, Get Going, where you will often see my posts from this site as well), assist with client writing (as we start to build a client base), and editorial assistance to what eventually will be a SocialDreamium book entitled,”The Dream in Action”. (I’ll keep you posted!)

At SocialDreamium, we believe in the power of the collective social web. It’s what we love and have a passion for, and want to help others understand.. and then utilize for their brand.  We also love people and we see the internet as a way to meet more people and create value for these businesses. We work to create two way relationships and conversation between our clients and their customers.  I hav posted before about online communities, and what that means. SocialDreamium dives into this concept and works to first create and then managing these communities. It is so much about listening and contributing to the networks that exist, and we help our companies to do this. We also help companies to develop a successful blog for their brand and build a social web presence that they can stand on.  Through these outlets we allow our clients to grow a relationship with their customers.  We also now have a larger team that allows us to build web based software to help you manage your community.  Currently, the SocialDreamium team is made up of Ryan (in Milwaukee), David Abrahams and Dien Nguyen in Sydney, Australia and myself in San Diego. We’re still growing and looking for great writers and developers to join our ranks…(e-mail taylor@socialdreamium.com)

SocialDreamium currently has a working relationship with SOHO Magazine (out of Milwauke), and our clientel includes of SOHObiztube.com and budgetpulse.com — check ’em out! It’s all very exciting I know… just wanted to keep you all in the know, and I will keep you posted as this exciting new start up gains speed!

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Brand Perception: It’s important and here’s why.

Brand perception is incredibly important right now because in this economy consumers are reluctant to buy. They want a brand that they can trust, they know they are getting value from,  and a brand that cares abot them and interacts with them as a customer.  Taking these steps towards building a strong brand reputation via the social web is a big step.   People are purchasing trustworthy brands and seeking out product information to make the best economic decisions. Public relations is the key to garnering this consumer trust.

If public relations can save the day by setting up a strong brand image, a big part of this will mean building an online community – which is a great way to converse with your customers.  It all depends on what you want you’re brand to say. Think about it this way if you could lift your logo and have invisible tag-lines/messages underneath what would they be? What do you want your brands image to communicate to the customer who may be hesitant to buy/trust/get on board? Here are some important underlying themes that I believe brands should adopt (right now especially) in order to be successful with their customers in this economy:

– Your brand should care about the customers.
– Your brand should reach out to them online through your network/community.
– Your brand should take the time to listen to it’s customers/users and hear what suggestions and feedback they might have. USE Twitter, Facebook, forums, whatever just GET INTERACTIVE (they are plenty of outlets).

Brand perception is the key to success.  It’s all about whether or not the customer can see value in your product.  Your job is to see that they do see value and can trust you/your brand.  What extra steps do you think can be made to encourage the trust and loyalty of your consumers by improving the overall perception of your personal brand?

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Building an Online Community

Social web presence.  Building a brand on-line. We know it’s an important part of Public Relations and Marketing and Branding. But once we recognize it’s importance, the question is…. how do we do it???

Are you sick of hearing the answer that you need to first find your target audience, talk to them directly, so on and so forth.  If so, you aren’t alone.  While these steps are important building blocks, we are constantly hearing them. We need to know more don’t we?  We need new direction. What is the real NEXT step, what do we do after we figure out who to target, and how do we target them? Now that we’ve realized how important it is to build a social network, how do we do it?  We need to help to figure out how to build a buzz about our brand and create our on-line community.

An important question to ask ourselves is how do we want to disseminate information? Do we want to send mailings, do we want to allow consumers to talk amongst themselves via message boards and live chats? What modes of communication do you want to introduce and build your community around? Blogging and twitter, or forums, e-blasts and pod-casts? What combination of networking methods will work the best and make the most sense for your brand?

Mega Star Media wisely says that you need to consider if you can run the community by yourself, you need to determine what type of resources it will take to build the on-line community that you want. This is important to recognize from the very beginning. Hosting a web presence and on-line network can definitely be a full time job! This may mean hiring someone more equip to take on the task and manage the on-line branding.  If this is financially an option, get in touch with those who know more about social media than you and bring them on board to become a part of your brand/company.  For example companies like SocialDreamium who offers a  collection of tools and services that help you take full advantage of the social web for your brand. Think of it as outsourced community management. SocialDreamium works to grow your audience, and is built to help brands who may be struggling with the how to’s of social networking.

It’s sometimes difficult to figure out what comes next, but in the world of social media, many of us are learning as we go.  These are the first few steps, a couple of important things to think about as you begin launch your brand on the social web. So get out there, get started, and good luck!

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